Have you ever thought about how much clean air costs? Or who produces the water you use?
Such concerns are becoming increasingly relevant in everyday life in many parts of the world.
Governments designing taxes to control greenhouse gas emissions. Cities paying for environmental services to take care of their water sources to meet the needs of their industries and inhabitants. Apocalyptic news slowly coming true with an unprecedented number of natural disasters. Young people demanding rights for a sustainable world. And we still don’t feel that this is affecting us directly?
There are already noticeable trends of change towards an offer of sustainable services and products demanded by people who want to have a healthier life and a safer world.
We must start now, working hard to valorize our resources, to change the scheme in which things are worth as much as they are squeezed, for a circular model to regenerate and not exhaust the system.
If we plan for the medium and long term (5-10 years), we must foresee an environmental cost in our personal lives and for the business sector.
Abatement costs to reduce our emissions, minimize the use of natural resources, change and scarcity of inputs due to their environmental impacts, etc.; taxes such as carbon tax, increases in water, payments for garbage collection and disposal, etc.; costs to lead a healthy life, food and products that do not affect our health and products to protect us from pollution or diseases; more expensive energy and basic supplies, in some cases even a change of location due to lack of basic resources or natural disasters, for example the California fires or water desertification in populated areas; these examples show us the need to invest in sustainability, which will allow us to cover the risk of not having the means to pay these additional costs that are arising at an accelerated rate.
At Preserva, we are firmly convinced of the great value of natural resources. If the global trend is towards a clean and healthy life, this must start from the roots, from the land that produces the water and keeps the air clean.
We invest in projects to conserve and produce water, preserve biodiversity and forests, and rebuild the sustainability of ecosystems. This allows us to seek a sustainable life and additionally to value our assets by believing in a sector that is already a necessity for the world.